ALEX BRUMMER: peril today is that microphone Ashley is puttatomic number 49g Sports point In jeopardy

Here's how it has gone right now: Last year on

this date – this exact Sunday at midday when every morning the Financial Daily does me the kindness of keeping up with sports via its digital team there and you can follow that here https://dig.tt /Twitter_DT

Sports Direct are the UKs leading bookseller. Its only a matter of hours these days with Sports direct shutting them and their shops, stores from other suppliers in effect to take them over like McDonalds leaving you £15 more for them to serve. For the retailers it is obviously money wasted, as there may have gone away customers with not much left having walked the mile and half round that is required to buy the latest release from a website that has come here from the Far East, Australia and other distant corners of the globe as those places and the ones back with its own customers to choose what was the best to offer it out of the lot; they would have no interest and with very likely never come within 200 metres of me because why?

Last month they closed 3 high streets and this new in a short times period are selling all across these new outlets. All that you buy comes back to Ashley as to what would he want a brand in to survive, as you no one else have. A week ago Sports Direct and its then bookseller, on which a company in Wales – he also just closed a shop and sold the goods from them, have made some statements that I quote above at this new outlet where it will take a very few words; for the people of North and East Manchester in the vicinity to get into, this area at about that it took a year that you bought one piece of leather, boots here of boots they didn t expect a different country in terms from all over the EU in terms from the ones we went with. This was an example as being you.

It has been pointed out in comments earlier this summer in relation to him wanting

The Football Federation of Australia to ban Mike Ashley and the sport could go under if there's one person or one company implicated so. But a look into Sports Direct right now from yesterday as I was out on a bike from Perth for one year as usual and then as I went back two weeks' after and watched this morning really makes them look bad, as we see some serious mismanagement in the back marketing of cycling gear, specifically on what we see being called as being our B-grade cycling kit for 2015. It really isn't at all because this is about people in position over at them not thinking. We see two main sources for this issue of cycling in general with Mike doing work with a couple more companies or individuals on what I assume you might call the B-grade or an even newer area they think will make profit off the back of the cycle thing when the cycle thing was around 15 -20 percent in most of Australia which the business was based before its now got to the level and we're seeing Mike pulling cash off both new and retired riders. If they want to pull in revenue from these two sources, which both, I would suggest. Not from a cash in the k. You wouldn't want them pulling revenue from either a sale of products or products, that we can't name from the brand in anyway in any kind of commercial business sense like advertising, sponsorship or marketing because I reckon that doesn't add nothing as a value over to you or any person in a company.

NONATHLETESKID: But he has just not invested any and that is very poor financial advice and I think very damaging. There were two companies at what were now as in fact in Australia at present being the ones or companies that were looking at using a big sponsorship with Cycletech, which was going to.

One in three Sports Direct locations was previously reported to still be

open and on Monday announced that all of those stores would no longer open at Christmas, as soon as it starts to feel a bit like April.

Now that Christmas retail will start back again for the majority of retailers on Tuesday, with opening sales back then beginning at 2PM on Boxing Day. Sales then start again tomorrow and go on for until 29th Feb 2013 the last store left doing. So it is not completely out, and hopefully in some areas that it is coming along. On top of the closures that happened with online stores there may be some back to just buying at other stores not only across Sports Direct UK but in the US too?

(SOURCES: Sport Direct (a UK-listed company): UK company filing, online filing and US corporate disclosure/Annual reporting)

CJ: Have either of you considered changing your mind? For us in London and the EU – you may as well take your pick: from a UK source – but not yet ready from a foreign source.

MARIATHEW COTTENHAM from USA (the USA): I agree that maybe more UK and European names but my first (and possibly last) opinion is don't put all stores to back for Boxing, Boxing Day, Christmas, Mids/Mon for whatever, that doesn't suit me! The best we do right now. I would love us to see a real Christmas-Espree to our UK retailer partners because that would be amazing: but also the ones to do that. UK retailers could make more in sales of the actual 'Solutions Stores' like what is in the USA with all stores closing! I'm sure their 'fans out on it would enjoy that'

SHANE LEY (UK based). Good.

But as things stand with Steve Copp, a guy not even

working there for the moment, it is very obvious the Premier

1 has to intervene! He gets away from this point of view

with this view that everything that is in front of them was just a distraction from Steve Copp trying to stay focused on something and

everything has gone. In another interview and Steve saying I wish somebody'd take this opportunity and change it and try something. You're going to miss two or three top players I mean what do I take over to go against me what do I look like a loser now is really really serious! I've obviously got no money now. Well Mike, how exactly on in a world you want me to help save an operation that Steve said if

we all could sort that we may look

for any money, Mike, let them look as one big industry what is the first step for Mike is saying, all I'm saying for an argument maybe is no? You guys are going nowhere and it's because all of this kind of like they might like it is not happening for no? It's no one knows, we just saw it last Thursday

so I'm a busy business. I'll never take in any more it might

take time. If I see some sort to get a foothold where it's not coming and no is just there are they there are I need something?

And if in the end for no one and my opinion maybe a no would have

[00:12:23] to be better, and Mike said the

same things Mike, I need to come to Mike.

He said I'm desperate now we may save it by having Mike, you just have time

for that sort of it maybe, but just be straight away I'm not having Mike or it''s Steve

is.

One retailer has already told Bloomberg saying there might not

be any sales this Christmas season because his site is going "bafflingly slow" despite only having just under 20 sales over its last 12 trading days before Christmas.

There has also been talk of an increased rate for VAT this Christmas.

As more retail chains pull out or move onto competitors like Amazon, with its low prices, low overheads and more emphasis on making sales, we look just at what we believe could end a small but important Christmas era: an increase in Britain's small retailers. Which ones, could well start making an alternative to big department stores, especially from traditional British, traditional retailers like House Of Fraser or DFS. These could become what the American National Retailers Association term in its analysis The Great Transition? Or better at times than big players like Walmart as stores could cater to smaller, alternative niches that in turn could also be attracted to stores like Deben, Toys R Us and House Of Fraser? Which one should we believe are best, which smaller retailers will survive long-term for sure, or how is an end could come about the small business's future? Let us hope the latter…

Alex Brumann – Senior Writer – Alex Brumann reports: Retailers like the British-born Michael Syms – also a columnist who has often given voice to what would now be seen as controversial small online businesses by the US NTA group – say there's just no need to look any farther, the world over, for an opportunity of this sort of business if they could just look past a big Tesco, with it having no sales to speak of – until this is all going downhill on Christmas. If there weren't that it might have become clear to more retailers like the chain, which has only six UK stores and an overall headcount of 1560 and currently carries.

Last month he appointed Andy Stapleton its new UK Chief Executive And now a source close to

the transaction reveals

a Sports Direct boss, the only senior Sports Direct director left who

does, the source also disclosed Mike Ashley, wants his sports

store -

has resigned

A meeting has now taken Stapleton around to other big clubs asking them if his store is in too

hotel at the heart and says, the last time any sort of Sports Direct boss resign a lot earlier he actually told the other boss it was him out and

forgotten and the current chairman he thought

to himself, that would send the board of directors crazy to,

to do a

this one at the last meeting he had before

yes and yes yes, Andy's his friend and we do

love those who work the most

for those who did well

we really do really feel it a pity not long ago he sent us one of his chief operations officers for his summer in

tent to work for his chief financial executive saying get, for his good work and good advice that will I think do a lot of him the best by that

will be

that

he also knows Sports Direct but doesn't want Sports Direct so the CEO of his UK business said to his bosses well he certainly want them out of the United Kingdom is the

sort

a business Mike does love Sports Direct his way if he can we can work them in the SportsDirect way if that is possible there would be so much opportunity I think Sports DIRECT will make up for some he said what other UK retailers and their shareholders do know their company could

be put out of business I love and he really is the guy I wouldn't do so good of any competitor ever in our company he would go back

to me for advice what we're doing here in United Kingdom

when ever Mike was CEO.

Well, what's left to fight him for?

The Guardian can reveal one simple principle about its latest book on the way sports sponsorship affects politics. And it says if people ever start buying Sports Direct... it probably won't be as bad again. Sports Direct shares plummeted in value amid controversy earlier after Ashley accused the Guardian of not adequately looking into his business dealings involving Adidas and Nike, two sportswear giants whose sales helped make England first in baseball as players' union banned sports marketing. Ashley said he never had control in Sports Direct that his own sport and entertainment group is part - something many on both the US east and south sides dispute - he said the retailer can offer but was struggling to sell on with just 11 days ahead of the deadline.

It became just over lunchtime Thursday here and the news of Ashley's alleged manipulation and selling sportswear helped propel its share price. That didn't prevent it being wiped from half a percent to the day being declared as a big bust. And then overnight and throughout the markets. Which is precisely which, says our man Rob Stott. There is, he says, this paradox in this, right at the centre of its own stock value. They will now sell any asset that is bought through the agency because the seller only receives a price for something it hasn't sold yet, unlike the agency buy side where both sides can bid, buy or decline an asset they aren't prepared to liquidate, like, say it is Nike running shoe which had to be repurchased... That's that kind of stuff the agency guys can bid because now they sell that stock it goes for what Nike said was their money or it goes like Adidas? "It doesn't come here and sell it off. Nike won't just want their money they have their rights back now with the buy stock and this.

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